{"id":7508,"date":"2025-11-10T22:16:36","date_gmt":"2025-11-10T21:16:36","guid":{"rendered":"https:\/\/generativ.fr\/?p=7508"},"modified":"2025-11-10T22:16:36","modified_gmt":"2025-11-10T21:16:36","slug":"comment-vendre-a-un-dsi","status":"publish","type":"post","link":"https:\/\/generativ.fr\/blog\/2025\/11\/10\/comment-vendre-a-un-dsi\/","title":{"rendered":"Comment vendre \u00e0 un DSI ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le DSI (Directeur des Syst\u00e8mes d&rsquo;Information) est l&rsquo;un des d\u00e9cideurs les plus complexes \u00e0 convaincre en B2B tech. Entre contraintes techniques, enjeux budg\u00e9taires et gestion du risque, chaque vente est un parcours du combattant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode, nous d\u00e9cryptons la psychologie du DSI moderne et vous donnons les cl\u00e9s pour adapter votre approche commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous vendiez du SaaS, de la cybers\u00e9curit\u00e9, ou des solutions d&rsquo;infrastructure, cet \u00e9pisode vous donnera une m\u00e9thode concr\u00e8te pour transformer votre approche.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/embed.acast.com\/69074eb217c1d64648a6cdee\/69125432dac02c1fcf6f8fca\" frameBorder=\"0\" width=\"100%\" height=\"190px\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Le DSI (Directeur des Syst\u00e8mes d&rsquo;Information) est l&rsquo;un des d\u00e9cideurs les plus complexes \u00e0 convaincre en B2B tech. Entre contraintes techniques, enjeux budg\u00e9taires et gestion du risque, chaque vente est un parcours du combattant. Dans cet \u00e9pisode, nous d\u00e9cryptons la psychologie du DSI moderne et vous donnons les cl\u00e9s pour adapter votre approche commerciale. Que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/comments?post=7508"}],"version-history":[{"count":0,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media\/7513"}],"wp:attachment":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media?parent=7508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/categories?post=7508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/tags?post=7508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}