{"id":7510,"date":"2025-11-11T22:20:34","date_gmt":"2025-11-11T21:20:34","guid":{"rendered":"https:\/\/generativ.fr\/?p=7510"},"modified":"2025-11-11T22:20:34","modified_gmt":"2025-11-11T21:20:34","slug":"pour-maximiser-la-confiance-maitrisez-vos-cas-dusage","status":"publish","type":"post","link":"https:\/\/generativ.fr\/blog\/2025\/11\/11\/pour-maximiser-la-confiance-maitrisez-vos-cas-dusage\/","title":{"rendered":"Pour maximiser la confiance, ma\u00eetrisez vos cas d&rsquo;usage !"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode, on s\u2019attaque \u00e0 un sujet souvent mal exploit\u00e9 : la puissance des cas d\u2019usage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pas ceux qu\u2019on sort pour impressionner un client avec des logos prestigieux. Ceux qui te servent, \u00e0 toi, commercial, entrepreneur ou dirigeant, \u00e0 mieux comprendre et incarner la valeur que tu apportes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parce qu\u2019un bon pitch ne repose pas sur des noms ronflants, mais sur ta capacit\u00e9 \u00e0 relier le probl\u00e8me de ton interlocuteur \u00e0 une r\u00e9ussite concr\u00e8te v\u00e9cue par un de tes clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On parle ici de confiance, de cr\u00e9dibilit\u00e9, et surtout de pertinence. Apprends \u00e0 reconna\u00eetre les probl\u00e9matiques de tes prospects, \u00e0 t\u2019appuyer sur les histoires r\u00e9elles de tes clients, et \u00e0 construire ton propre playbook de cas d\u2019usage pour ne plus jamais vendre \u201cdans le vide\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, prends ton caf\u00e9, et voyons ensemble comment transformer tes r\u00e9f\u00e9rences en v\u00e9ritables armes commerciales.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/embed.acast.com\/69074eb217c1d64648a6cdee\/6913a744c1ed8717c50acdc2\" frameBorder=\"0\" width=\"100%\" height=\"190px\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode, on s\u2019attaque \u00e0 un sujet souvent mal exploit\u00e9 : la puissance des cas d\u2019usage. Pas ceux qu\u2019on sort pour impressionner un client avec des logos prestigieux. Ceux qui te servent, \u00e0 toi, commercial, entrepreneur ou dirigeant, \u00e0 mieux comprendre et incarner la valeur que tu apportes. Parce qu\u2019un bon pitch ne repose [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/comments?post=7510"}],"version-history":[{"count":0,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media\/7511"}],"wp:attachment":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media?parent=7510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/categories?post=7510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/tags?post=7510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}