{"id":7516,"date":"2025-11-18T23:25:32","date_gmt":"2025-11-18T22:25:32","guid":{"rendered":"https:\/\/generativ.fr\/?p=7516"},"modified":"2025-11-18T23:25:32","modified_gmt":"2025-11-18T22:25:32","slug":"le-cold-calling-est-il-mort","status":"publish","type":"post","link":"https:\/\/generativ.fr\/blog\/2025\/11\/18\/le-cold-calling-est-il-mort\/","title":{"rendered":"Le cold calling est il mort?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u00ab\u00a0Le phoning est mort\u00a0\u00bb : la plus grande id\u00e9e re\u00e7ue du marketing moderne<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant des ann\u00e9es, on nous a r\u00e9p\u00e9t\u00e9 que le t\u00e9l\u00e9phone \u00e9tait d\u00e9pass\u00e9. Trop intrusif, trop ancien, trop inefficace face aux nouveaux canaux digitaux. R\u00e9sultat ? De nombreuses entreprises ont abandonn\u00e9 cet outil&#8230; avant de r\u00e9aliser leur erreur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Car non, le phoning n&rsquo;est pas mort. Il s&rsquo;est m\u00e9tamorphos\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode du podcast <a href=\"https:\/\/shows.acast.com\/cafe-croissance\">Cafe et Croissance<\/a>, vous allez d\u00e9couvrir en 3 minutes :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Pourquoi le cold calling traditionnel a \u00e9chou\u00e9 (et ce que \u00e7a nous apprend); <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude80 Les trois piliers du phoning moderne : personnalisation, approche multicanal et pr\u00e9cision; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd25 Comment les entreprises utilisent le phoning pour cr\u00e9er de vraies relations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le futur du phoning n&rsquo;est pas sa disparition, c&rsquo;est son \u00e9volution. Et ceux qui l&rsquo;ont compris prennent une longueur d&rsquo;avance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 \u00e9couter d\u00e8s maintenant ! \ud83c\udfa7<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/embed.acast.com\/69074eb217c1d64648a6cdee\/691ced1e295fc6e848d6e774\" frameBorder=\"0\" width=\"100%\" height=\"190px\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Le phoning est mort\u00a0\u00bb : la plus grande id\u00e9e re\u00e7ue du marketing moderne Pendant des ann\u00e9es, on nous a r\u00e9p\u00e9t\u00e9 que le t\u00e9l\u00e9phone \u00e9tait d\u00e9pass\u00e9. Trop intrusif, trop ancien, trop inefficace face aux nouveaux canaux digitaux. R\u00e9sultat ? De nombreuses entreprises ont abandonn\u00e9 cet outil&#8230; avant de r\u00e9aliser leur erreur. Car non, le phoning n&rsquo;est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/comments?post=7516"}],"version-history":[{"count":0,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media\/7517"}],"wp:attachment":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media?parent=7516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/categories?post=7516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/tags?post=7516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}