{"id":7560,"date":"2026-01-07T22:31:54","date_gmt":"2026-01-07T21:31:54","guid":{"rendered":"https:\/\/generativ.fr\/?p=7560"},"modified":"2026-01-07T22:31:54","modified_gmt":"2026-01-07T21:31:54","slug":"meddic-arretez-de-perdre-6-mois-sur-des-deals-perdus-davance","status":"publish","type":"post","link":"https:\/\/generativ.fr\/blog\/2026\/01\/07\/meddic-arretez-de-perdre-6-mois-sur-des-deals-perdus-davance\/","title":{"rendered":"MEDDIC : arr\u00eatez de perdre 6 mois sur des deals perdus d&rsquo;avance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En ce d\u00e9but d\u2019ann\u00e9e, <em>Caf\u00e9 et Croissance<\/em> attaque un grand classique de la vente\u2026 et le d\u00e9monte pi\u00e8ce par pi\u00e8ce.<br>Frameworks commerciaux : utiles ou d\u00e9pass\u00e9s ? Pourquoi certains marchent encore\u2026 et pourquoi d\u2019autres font clairement perdre du temps aujourd\u2019hui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode, on parle de ventes complexes, de d\u00e9cisions \u00e0 15 t\u00eates, de fausses opportunit\u00e9s qui font perdre des mois, et d\u2019un framework qui oblige \u00e0 poser les vraies questions \u2014 celles qui font avancer (ou tuer) un deal rapidement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vendez en B2B, que vos cycles de vente s\u2019allongent et que vous voulez arr\u00eater de glisser sur des opportunit\u00e9s bancales, cet \u00e9pisode est clairement pour vous \u2615\ud83d\udcc8<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/embed.acast.com\/69074eb217c1d64648a6cdee\/695eccc54c8cfced7fa4185e\" frameBorder=\"0\" width=\"100%\" height=\"190px\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ce d\u00e9but d\u2019ann\u00e9e, Caf\u00e9 et Croissance attaque un grand classique de la vente\u2026 et le d\u00e9monte pi\u00e8ce par pi\u00e8ce.Frameworks commerciaux : utiles ou d\u00e9pass\u00e9s ? Pourquoi certains marchent encore\u2026 et pourquoi d\u2019autres font clairement perdre du temps aujourd\u2019hui. Dans cet \u00e9pisode, on parle de ventes complexes, de d\u00e9cisions \u00e0 15 t\u00eates, de fausses opportunit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/comments?post=7560"}],"version-history":[{"count":0,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/posts\/7560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media\/7561"}],"wp:attachment":[{"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/media?parent=7560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/categories?post=7560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generativ.fr\/blog\/wp-json\/wp\/v2\/tags?post=7560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}